Putting Sanity Back in Business
I love models... and I'm not referring to the icons representing our cultural preferences in human vanity. Rather, I'm in love with visuals that portray a rich coalescence of principles and depict in shocking clarity how things interrelate. One such model I revisited lately is the BMM, the Business Motivation Model. A simplified version is shown below: The BMM brings sanity to business by addressing two fundamental questions: What do we need to do? Why do we do what we do? Using a practical and comprehensive framework it allows business planning to adapt strategically in a cohesive and efficient manner. As the BMM Specification states: The Business Motivation Model provides a scheme or structure for developing, communicating, and managing business plans in an organized manner. Specifically, the Business Motivation Model does all of the following: It identifies factors that motivate the establishing of business plans. It identifies and defines the elements of business plans. I...