It shouldn't surprise us that the antidote to this problem is currently playing out on the world wide web in a high stakes challenge of social networking innovations. What does connecting people have to do with innovation?
- People are sustainable dynamic IP generators
- People provide expertise and informal access to needed knowledge, easily doing end-runs around poorly managed IP protection strategies.
- "Who you know" has always been a significant component in effective knowledge sharing. Smart IT is now amplifying this principle.
“the best companies are the best collaborators. In a flat world more and more business will be done through collaboration within and between companies” Thomas Friedman - The World is Flat